Scale your digital marketing business
Most digital marketers require a digital marketing management platform to manage the work of their clients. However, this is only part of what makes up a successful marketing campaign. You need proper processes and tools to make it a success. The process includes the following stages:
1. Finding a task manager
This is the first stage in which you need to select the right digital marketing management platform for your clients. Tools such as Ezond have been built for this specific reason as they provide a way to integrate tasks and allow people to work together on single tasks.
2. A reminder for incomplete tasks
For every task that needs to be completed over a given period of time, an incomplete tasks reminder is used to keep everyone on toes. Ezond has the perfect incomplete tasks reminder you can find on any digital marketing management platform. This aspect helps those working digital marketing projects to always complete the projects and on time.
3. A campaign status changer
The third step is finding the easiest campaign status changer. This is part of the digital marketing management platform which allows the marketing campaign manager to change the status of of a project as quickly as possible. If, for example, a project needs to be reviewed, it can be easily marked as such.
4. Keeping a work log
A work log helps the team working on the marketing project to keep tabs on everything that is going on. With the proper digital marketing management platform, collaboration can be very easy. At this stage, it is easy to know who did what and who should be responsible for what task. Otherwise, it will be chaotic with lots of double work being die and deadlines missed.
5. Performance monitoring
KPI (key performance indicators) are tools used to gauge the effectiveness of a marketing campaign. The right key performance indicators go a long way in keeping the team on track as far as the marketing campaign goes. It is far much easier keeping all clients satisfied with the right key performance indicators as they keep tabs on the progress of the project.
6. Monitoring critical issues
The right digital marketing management platform will allow you monitor the major events and milestones of the project.
7. Managing the team
The team working on the marketing campaign ought to be managed correctly to achieve the objectives of the campaign. This can only be achieved through the proper use of the tools availed.
Having a plan to execute is one thing, executing it properly is another. To manage multiple digital marketing projects correctly, there are a few aspects to out into practice such as:
a) Go for automation
Automating the digital marketing management platform helps in cutting down on the time and other resources spent on the project by a great extent. Automation may take the form of following specific procedures and letting certain tasks be carried out by machines and software.
b) Separation of projects
Even when the projects are similar to one other, they should be handled separately. This allows the teams working on them to correctly address the goals and objectives of each project to attain them.
c) Use delegation
Delegation divides tasks into smaller chunks such that teams can use them to quicken the project and its progress. As the leader of a team, there is always too much to do especially when it comes to handling different digital marketing projects which have different aims. Delegating the projects to different teams while still harnessing the same digital marketing management platform allows for a streamlined performance of the needed tasks. Trying to handle all the tasks at once increases the likelihood of failure.
d) Break down the tasks
Each project has various stages to achieve each objective set by the client. Handling the project as a large chunk of work will only serve to bring confusion and chaos. However, breaking down the projects into smaller milestones will allow the teams to achieve them with ease and move to the next batch of objectives. It also allows for delegation with each team working on specific parts of the project.
e) Ensure accountability
Accountability involves requiring people to take responsibility for their actions. For any team effort, the players must be tasked with chunks of the larger project to ensure that. Every member of the team will thus have to give their account of why their part failed if that is the case. In most cases, however, teams fail to take responsibility for their actions given that the team players hide behind the actions of others. To ensure everyone is working as needed and taking responsibility, a delegation has to be done effectively such that no one can deny having been trusted with given tasks. When team players know that messing up their part of the project has consequences, they will be more responsible and focused to attain the goals set by the marketing campaign.
Of all stages and aspects to put into consideration when dealing with a marketing campaign, planning is the most important. Through planning, the number of resources needed to attain the stated objectives will be known and secondly tracking of these objectives and how they will be attained will be much easier. Delegation and other procedures will also be carried out in this stage hence its importance.